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One of the creators of the Latin trap movement, Luyo's production spans across hip-hop and pop, with credits including J Balvin, Fuego, Anitta, and others. Luyo delivers a distinct impact with a sound that draws from is American, Latin, and Caribbean roots. Luyo's songwriting and production catalogue complements his other ventures in the label business and merchandising
Inspired by Music, FlyLatinos represents a boundless, urban lifestyle. The progressive streetwear brand symbolizes individuals who aren't defined by fashion trends but by individuality, music, art, and creativity.